Kryptronic Software Support Forum

Hi Rob
In GA4 we get loads of data but no breakdown of conversions

Kind regards
Andrew

Hi Rob
Does look correct as this was already set up under unwanted referrals

Ignore referrals that match ANY of the following conditions as traffic sources

Match type
Domain

Referral domain contains
paypal.com

Referral domain contains
paypal.co.uk

Referral domain contains
wwwshaver-spares.co.uk

Referral domain contains
shaver-spares.co.uk

Looking at your set up, you appear to be using GTM and Gtag. I only use Gtag so don't know too much about GTM.
However, a quick search on google suggests:

Should dataLayer come before or after GTM? Answer: It's very important that the Data Layer snippet is placed above Google Tag Manager's container code in your website's code. If the snippet is placed after the GTM container code, the data won't be fetched by Google Tag Manager.

Your Gtag code is after the GTM code, so this answer suggest the data won't be fetched by analytics.

I would try removing your GTM code for a while and make sure your streams in adwords/analytics are connected to the gtag id.

To get GA4 and AW working properly via GTM using the newer 9.4 event-based GA module (which was pre-installed on the site we're talking about), configure GTM as follows.  Please note using a GTM->GA4+AW configuration requires a bit more config than just GA4+AW.  Here are the GTM instructions:

## Initial GTM Setup

Sign in to Google Tag Manager at tagmanager.google.com.  Create a new Google Tag Manager account for your domain if you don't have one.

Access Variables and choose to create new User Defined variables.  For each of the three variables listed below, name the variable 'DataLayer Ecom variable_name', and for the  Data Layer Variable Name enter 'ecommerce.variable_name' (use the following variable names in place of 'variable_name'):

transaction_id, currency, value 

Access Triggers in the menu and choose to create new Triggers.  For each of the ten events listed below, select Custom Event for the trigger type, enter 'Event event_name' for the trigger name, and enter 'event_name' for the event name (use the following event names in place of 'event_name'):

add_to_cart, begin_checkout, login, purchase, remove_from_cart, search, sign_up, view_cart, view_item, view_item_list

## To configure GTM to fire GA4

Access Tags in the menu and choose to add a new Tag.  Select Tag Configuration, and choose Google Analytics from the list.  Select the Google Tag option, and enter your Google Tag ID (starts with G-) for Google Analytics.  Leave all other options/settings at their default values.  Set up a trigger for your Google Tag to occur on All Pages.  Save your tag using the name 'GA4 Google Tag'.

Access Tags in the menu and choose to add a new Tag.  Select Tag Configuration, and choose Google Analytics from the list.  Select the Google Analytics: GA4 Event option, and enter your Google Tag ID for Google Analytics.  Enter 'GA4 Event' for the tag name, and enter '{{Event}}' for the event name.   Under More Settings, choose to send Ecommerce Data and select DataLayer for the data source.  Leave all other options/settings at their default values.  Select all ten triggers you set up for events for this tag.  Save your tag using the name 'GA4 Events'.

## To configure GTM to fire AW

Access your Google Ads account.  In the menu, select Goals then Conversions Summary.  Add a conversion goal, select 'Website' for the type, and name it 'Purchase'.  Once you have added your conversion goal, when you view your goal, you will see a Tag Setup option.  Select the Use Google Tag Manager option under Tag Setup and you will be presented with your Google Ads Conversion ID and Conversion Label.

Using Google Tag Manager, access Tags in the menu and choose to add a new Tag.  Select Tag Configuration, and choose Google Ads from the list.  Select the Google Tag option, and enter your Google Tag ID (starts with AW-) for Google Ads.  Leave all other options/settings at their default values.  Set up a trigger for your Google Tag to occur on All Pages.  Save your tag using the name 'AW Google Tag'.

You will be prompted to set up a Google Analytics to Google Ads Conversion Linker tag.  Follow the instructions provided and set up your Google Analytics to Google Ads Conversion Linker tag using the name 'AW Conversion Linker'.

Access Tags in the menu and choose to add a new Tag.  Select Tag Configuration, and choose Google Ads from the list.  Select the Google Ads Conversion Tracking option, and enter your Google Ads Conversion ID and Conversion Label from Google Ads.  Leave all other options/settings at their default values.  For the value, transaction id and currency values, select the appropriate variable you set up earlier when configuring variables in Tag Manager.  Set up a trigger for your tag to fire on the purchase event trigger you set up when configuring triggers in Tag Manager.  Save your tag using the name 'AW Purchase Event'.

Here's a little more info on getting your conversion id and label from Adwords:

Typically there is an 'Install Tag Using Tag Manager' button there. Click that 'Install the Tag Yourself' button to see the GA-based code. There you will see two code snippets. Look at the second one titled Event Snippet. In there you will see a 'send_to' line that has the conversion id (starting with AW-) followed by a slash followed by the conversion label all wrapped in single quotes. It will look something like this:

'send_to': 'AW-123456789/CoNvLaBeL'

For GTM, enter the conversion id from the send_to line, but leave the 'AW-' off the front of it ('123456789' using the example above). Use the entire conversion id following the slash ('CoNvLaBeL' using the example above).

Thanks for posting more info back into the thread.