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There are two places that subscriptions are set up in V7/V8, and that's during account setup/creation, and during guest checkout. During account setup, no default is specified. During guest checkout, the subscription box is pre-checked, which needs to be changed to be GDPR compliant. To do this, access System / Database / Raw Database Admin and choose to Submit a Raw SQL Statement. Submit this statement:
UPDATE core_formfields SET defaultvalue=0 WHERE id='ecom.guestco.gsubscript' OR id='ecom.guestcoship.gsubscript'
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